for Berlin-Chemie

Update: 03.08.2022

Last week: 29 week 2022 (18.07.2022 - 24.07.2022)

Last full month: June 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 105 008 3.5% 6.1% -0.2 20 420 252 3.0% 5.6% -0.1 6.7%
MoM 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
YTD 6 403 496 24.3% 6.0% 0.6 1 265 194 490 47.4% 5.7% 0.9 11.8%
MAT 14 521 620 45.0% 6.6% 1.6 2 697 263 536 70.8% 6.2% 1.7 10.0%
DEXALGIN
WoW 26 211 -0.0% 0.7% 0 11 245 235 1.1% 1.8% 0 3.8%
MoM 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
YTD 1 145 514 27.1% 0.8% 0.1 474 819 014 38.8% 2.1% 0.3 7.6%
MAT 2 082 883 9.8% 0.8% 0 833 696 141 18.2% 2.1% 0.1 3.9%
ESPUMISAN (ADULTS)
WoW 71 299 -0.8% 55.6% -0.9 36 232 182 -0.1% 61.4% -0.1 0.9%
MoM 336 051 -12.5% 56.7% -0.6 172 180 989 -12.1% 62.6% 0.5 -11.5%
YTD 2 949 077 6.5% 58.5% -8.1 1 487 425 851 20.1% 64.0% -6.1 21.1%
MAT 5 460 533 9.3% 61.4% -4.7 2 673 418 510 24.3% 66.8% -3.2 17.7%
ESPUMISAN BABY
WoW 23 028 3.9% 37.7% -0.2 14 672 002 4.7% 50.6% -0.1 4.4%
MoM 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
YTD 880 716 -5.0% 39.0% -2.9 542 637 146 1.5% 52.4% -4.5 2.2%
MAT 1 616 956 -7.6% 39.7% -1.4 979 466 071 1.4% 53.6% -1.3 -4.4%
FASTUM
WoW 15 906 2.3% 1.0% 0 8 382 224 2.6% 2.3% 0 6.0%
MoM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
YTD 677 286 -12.8% 1.2% -0.2 343 668 823 -3.8% 2.7% -0.4 2.9%
MAT 1 285 878 -12.7% 1.3% -0.2 626 685 472 -4.8% 2.8% -0.3 0.5%
IODOMARIN
WoW 48 924 3.1% 21.1% 0.2 9 664 436 1.2% 9.5% 0 2.4%
MoM 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
YTD 1 696 131 8.1% 18.5% -0.1 342 647 358 16.1% 8.5% 0 8.8%
MAT 3 293 412 20.5% 20.4% 2.2 639 806 614 22.1% 9.3% 0.7 7.5%
LIOTON
WoW 22 195 -3.1% 2.3% -0.1 22 802 154 -3.6% 4.6% 0 0.4%
MoM 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
YTD 843 889 -14.3% 2.5% -0.3 854 341 455 8.3% 4.9% -0.5 -4.4%
MAT 1 551 948 -11.3% 2.6% -0.2 1 467 952 278 7.7% 5.3% -0.3 -5.6%
MEZYM
WoW 289 378 1.1% 27.1% -0.8 44 732 355 0.6% 19.5% -0.7 4.3%
MoM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
YTD 12 187 169 25.0% 29.4% 3.7 1 865 407 655 35.0% 21.1% 1.7 9.5%
MAT 23 198 130 27.0% 30.9% 4.2 3 392 517 716 32.8% 22.5% 2.1 9.6%
MIG 400
WoW 132 964 0.7% 3.5% -0.1 15 508 106 0.0% 2.5% 0 3.8%
MoM 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
YTD 5 142 574 5.4% 3.5% -0.1 602 885 333 8.2% 2.7% -0.2 7.6%
MAT 10 152 290 13.0% 3.7% 0.3 1 162 404 714 15.4% 2.9% 0.1 3.9%
PROSTAMOL
WoW 21 203 3.0% 18.0% 0.4 29 343 656 4.2% 18.7% 0.6 0.7%
MoM 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
YTD 1 022 077 -11.3% 20.6% -3.9 1 435 152 428 -0.2% 22.1% -4.9 5.3%
MAT 2 009 549 -4.7% 22.5% -2 2 697 337 231 3.9% 23.9% -2.9 3.9%
RESPERO MYRTOL
WoW 10 228 7.4% 8.1% 0 4 753 975 6.6% 7.9% 0 7.5%
MoM 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%
YTD 742 423 198.0% 9.1% 5.7 345 772 454 188.1% 8.8% 5 10.1%
MAT 1 240 064 114.1% 8.0% 3.9 570 617 834 102.4% 7.9% 3.1 10.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 403 496 24.3% 6.0% 0.6 1 265 194 490 47.4% 5.7% 0.9 11.8%
DEXALGIN 1 145 514 27.1% 0.8% 0.1 474 819 014 38.8% 2.1% 0.3 7.6%
ESPUMISAN (ADULTS) 2 949 077 6.5% 58.5% -8.1 1 487 425 851 20.1% 64.0% -6.1 21.1%
ESPUMISAN BABY 880 716 -5.0% 39.0% -2.9 542 637 146 1.5% 52.4% -4.5 2.2%
FASTUM 677 286 -12.8% 1.2% -0.2 343 668 823 -3.8% 2.7% -0.4 2.9%
IODOMARIN 1 696 131 8.1% 18.5% -0.1 342 647 358 16.1% 8.5% 0 8.8%
LIOTON 843 889 -14.3% 2.5% -0.3 854 341 455 8.3% 4.9% -0.5 -4.4%
MEZYM 12 187 169 25.0% 29.4% 3.7 1 865 407 655 35.0% 21.1% 1.7 9.5%
MIG 400 5 142 574 5.4% 3.5% -0.1 602 885 333 8.2% 2.7% -0.2 7.6%
PROSTAMOL 1 022 077 -11.3% 20.6% -3.9 1 435 152 428 -0.2% 22.1% -4.9 5.3%
RESPERO MYRTOL 742 423 198.0% 9.1% 5.7 345 772 454 188.1% 8.8% 5 10.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 14 521 620 45.0% 6.6% 1.6 2 697 263 536 70.8% 6.2% 1.7 10.0%
DEXALGIN 2 082 883 9.8% 0.8% 0 833 696 141 18.2% 2.1% 0.1 3.9%
ESPUMISAN (ADULTS) 5 460 533 9.3% 61.4% -4.7 2 673 418 510 24.3% 66.8% -3.2 17.7%
ESPUMISAN BABY 1 616 956 -7.6% 39.7% -1.4 979 466 071 1.4% 53.6% -1.3 -4.4%
FASTUM 1 285 878 -12.7% 1.3% -0.2 626 685 472 -4.8% 2.8% -0.3 0.5%
IODOMARIN 3 293 412 20.5% 20.4% 2.2 639 806 614 22.1% 9.3% 0.7 7.5%
LIOTON 1 551 948 -11.3% 2.6% -0.2 1 467 952 278 7.7% 5.3% -0.3 -5.6%
MEZYM 23 198 130 27.0% 30.9% 4.2 3 392 517 716 32.8% 22.5% 2.1 9.6%
MIG 400 10 152 290 13.0% 3.7% 0.3 1 162 404 714 15.4% 2.9% 0.1 3.9%
PROSTAMOL 2 009 549 -4.7% 22.5% -2 2 697 337 231 3.9% 23.9% -2.9 3.9%
RESPERO MYRTOL 1 240 064 114.1% 8.0% 3.9 570 617 834 102.4% 7.9% 3.1 10.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 105 008 3.5% 6.1% -0.2 20 420 252 3.0% 5.6% -0.1 6.7%
DEXALGIN 26 211 -0.0% 0.7% 0 11 245 235 1.1% 1.8% 0 3.8%
ESPUMISAN (ADULTS) 71 299 -0.8% 55.6% -0.9 36 232 182 -0.1% 61.4% -0.1 0.9%
ESPUMISAN BABY 23 028 3.9% 37.7% -0.2 14 672 002 4.7% 50.6% -0.1 4.4%
FASTUM 15 906 2.3% 1.0% 0 8 382 224 2.6% 2.3% 0 6.0%
IODOMARIN 48 924 3.1% 21.1% 0.2 9 664 436 1.2% 9.5% 0 2.4%
LIOTON 22 195 -3.1% 2.3% -0.1 22 802 154 -3.6% 4.6% 0 0.4%
MEZYM 289 378 1.1% 27.1% -0.8 44 732 355 0.6% 19.5% -0.7 4.3%
MIG 400 132 964 0.7% 3.5% -0.1 15 508 106 0.0% 2.5% 0 3.8%
PROSTAMOL 21 203 3.0% 18.0% 0.4 29 343 656 4.2% 18.7% 0.6 0.7%
RESPERO MYRTOL 10 228 7.4% 8.1% 0 4 753 975 6.6% 7.9% 0 7.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
DEXALGIN 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
ESPUMISAN (ADULTS) 336 051 -12.5% 56.7% -0.6 172 180 989 -12.1% 62.6% 0.5 -11.5%
ESPUMISAN BABY 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
FASTUM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
IODOMARIN 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
LIOTON 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
MEZYM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
MIG 400 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
PROSTAMOL 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
RESPERO MYRTOL 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs