MI.Business.Console

for Berlin-Chemie

Update: 03.08.2022

Last week: 29 week 2022 (18.07.2022 - 24.07.2022)

Last full month: June 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	105 008	3.5%	6.1%	-0.2	20 420 252	3.0%	5.6%	-0.1	6.7%
MoM	497 446	-24.3%	5.3%	-0.3	98 872 806	-25.6%	4.9%	-0.4	-19.5%
YTD	6 403 496	24.3%	6.0%	0.6	1 265 194 490	47.4%	5.7%	0.9	11.8%
MAT	14 521 620	45.0%	6.6%	1.6	2 697 263 536	70.8%	6.2%	1.7	10.0%
DEXALGIN
WoW	26 211	-0.0%	0.7%	0	11 245 235	1.1%	1.8%	0	3.8%
MoM	125 262	-19.0%	0.7%	-0.1	53 648 115	-17.5%	1.9%	-0.2	-7.7%
YTD	1 145 514	27.1%	0.8%	0.1	474 819 014	38.8%	2.1%	0.3	7.6%
MAT	2 082 883	9.8%	0.8%	0	833 696 141	18.2%	2.1%	0.1	3.9%
ESPUMISAN (ADULTS)
WoW	71 299	-0.8%	55.6%	-0.9	36 232 182	-0.1%	61.4%	-0.1	0.9%
MoM	336 051	-12.5%	56.7%	-0.6	172 180 989	-12.1%	62.6%	0.5	-11.5%
YTD	2 949 077	6.5%	58.5%	-8.1	1 487 425 851	20.1%	64.0%	-6.1	21.1%
MAT	5 460 533	9.3%	61.4%	-4.7	2 673 418 510	24.3%	66.8%	-3.2	17.7%
ESPUMISAN BABY
WoW	23 028	3.9%	37.7%	-0.2	14 672 002	4.7%	50.6%	-0.1	4.4%
MoM	107 613	-10.3%	39.2%	0.9	67 424 622	-10.2%	51.8%	1.3	-12.4%
YTD	880 716	-5.0%	39.0%	-2.9	542 637 146	1.5%	52.4%	-4.5	2.2%
MAT	1 616 956	-7.6%	39.7%	-1.4	979 466 071	1.4%	53.6%	-1.3	-4.4%
FASTUM
WoW	15 906	2.3%	1.0%	0	8 382 224	2.6%	2.3%	0	6.0%
MoM	81 084	-10.5%	1.0%	0	42 286 626	-8.5%	2.4%	0	-6.8%
YTD	677 286	-12.8%	1.2%	-0.2	343 668 823	-3.8%	2.7%	-0.4	2.9%
MAT	1 285 878	-12.7%	1.3%	-0.2	626 685 472	-4.8%	2.8%	-0.3	0.5%
IODOMARIN
WoW	48 924	3.1%	21.1%	0.2	9 664 436	1.2%	9.5%	0	2.4%
MoM	236 425	11.0%	20.7%	3.8	49 256 818	6.2%	9.8%	1.3	-9.2%
YTD	1 696 131	8.1%	18.5%	-0.1	342 647 358	16.1%	8.5%	0	8.8%
MAT	3 293 412	20.5%	20.4%	2.2	639 806 614	22.1%	9.3%	0.7	7.5%
LIOTON
WoW	22 195	-3.1%	2.3%	-0.1	22 802 154	-3.6%	4.6%	0	0.4%
MoM	112 553	0.8%	2.4%	0.1	118 711 335	1.7%	4.7%	0.3	-5.0%
YTD	843 889	-14.3%	2.5%	-0.3	854 341 455	8.3%	4.9%	-0.5	-4.4%
MAT	1 551 948	-11.3%	2.6%	-0.2	1 467 952 278	7.7%	5.3%	-0.3	-5.6%
MEZYM
WoW	289 378	1.1%	27.1%	-0.8	44 732 355	0.6%	19.5%	-0.7	4.3%
MoM	1 269 037	-19.2%	26.4%	-1.4	193 037 160	-20.4%	18.4%	-1.8	-15.0%
YTD	12 187 169	25.0%	29.4%	3.7	1 865 407 655	35.0%	21.1%	1.7	9.5%
MAT	23 198 130	27.0%	30.9%	4.2	3 392 517 716	32.8%	22.5%	2.1	9.6%
MIG 400
WoW	132 964	0.7%	3.5%	-0.1	15 508 106	0.0%	2.5%	0	3.8%
MoM	643 782	-7.6%	3.8%	0	76 185 236	-7.8%	2.7%	0	-7.7%
YTD	5 142 574	5.4%	3.5%	-0.1	602 885 333	8.2%	2.7%	-0.2	7.6%
MAT	10 152 290	13.0%	3.7%	0.3	1 162 404 714	15.4%	2.9%	0.1	3.9%
PROSTAMOL
WoW	21 203	3.0%	18.0%	0.4	29 343 656	4.2%	18.7%	0.6	0.7%
MoM	103 714	-11.6%	18.3%	-0.1	144 326 267	-12.8%	19.6%	-0.1	-11.1%
YTD	1 022 077	-11.3%	20.6%	-3.9	1 435 152 428	-0.2%	22.1%	-4.9	5.3%
MAT	2 009 549	-4.7%	22.5%	-2	2 697 337 231	3.9%	23.9%	-2.9	3.9%
RESPERO MYRTOL
WoW	10 228	7.4%	8.1%	0	4 753 975	6.6%	7.9%	0	7.5%
MoM	56 986	-19.6%	7.5%	0.5	27 009 657	-20.4%	7.3%	0.4	-24.5%
YTD	742 423	198.0%	9.1%	5.7	345 772 454	188.1%	8.8%	5	10.1%
MAT	1 240 064	114.1%	8.0%	3.9	570 617 834	102.4%	7.9%	3.1	10.9%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	6 403 496	24.3%	6.0%	0.6	1 265 194 490	47.4%	5.7%	0.9	11.8%
DEXALGIN	1 145 514	27.1%	0.8%	0.1	474 819 014	38.8%	2.1%	0.3	7.6%
ESPUMISAN (ADULTS)	2 949 077	6.5%	58.5%	-8.1	1 487 425 851	20.1%	64.0%	-6.1	21.1%
ESPUMISAN BABY	880 716	-5.0%	39.0%	-2.9	542 637 146	1.5%	52.4%	-4.5	2.2%
FASTUM	677 286	-12.8%	1.2%	-0.2	343 668 823	-3.8%	2.7%	-0.4	2.9%
IODOMARIN	1 696 131	8.1%	18.5%	-0.1	342 647 358	16.1%	8.5%	0	8.8%
LIOTON	843 889	-14.3%	2.5%	-0.3	854 341 455	8.3%	4.9%	-0.5	-4.4%
MEZYM	12 187 169	25.0%	29.4%	3.7	1 865 407 655	35.0%	21.1%	1.7	9.5%
MIG 400	5 142 574	5.4%	3.5%	-0.1	602 885 333	8.2%	2.7%	-0.2	7.6%
PROSTAMOL	1 022 077	-11.3%	20.6%	-3.9	1 435 152 428	-0.2%	22.1%	-4.9	5.3%
RESPERO MYRTOL	742 423	198.0%	9.1%	5.7	345 772 454	188.1%	8.8%	5	10.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	14 521 620	45.0%	6.6%	1.6	2 697 263 536	70.8%	6.2%	1.7	10.0%
DEXALGIN	2 082 883	9.8%	0.8%	0	833 696 141	18.2%	2.1%	0.1	3.9%
ESPUMISAN (ADULTS)	5 460 533	9.3%	61.4%	-4.7	2 673 418 510	24.3%	66.8%	-3.2	17.7%
ESPUMISAN BABY	1 616 956	-7.6%	39.7%	-1.4	979 466 071	1.4%	53.6%	-1.3	-4.4%
FASTUM	1 285 878	-12.7%	1.3%	-0.2	626 685 472	-4.8%	2.8%	-0.3	0.5%
IODOMARIN	3 293 412	20.5%	20.4%	2.2	639 806 614	22.1%	9.3%	0.7	7.5%
LIOTON	1 551 948	-11.3%	2.6%	-0.2	1 467 952 278	7.7%	5.3%	-0.3	-5.6%
MEZYM	23 198 130	27.0%	30.9%	4.2	3 392 517 716	32.8%	22.5%	2.1	9.6%
MIG 400	10 152 290	13.0%	3.7%	0.3	1 162 404 714	15.4%	2.9%	0.1	3.9%
PROSTAMOL	2 009 549	-4.7%	22.5%	-2	2 697 337 231	3.9%	23.9%	-2.9	3.9%
RESPERO MYRTOL	1 240 064	114.1%	8.0%	3.9	570 617 834	102.4%	7.9%	3.1	10.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	105 008	3.5%	6.1%	-0.2	20 420 252	3.0%	5.6%	-0.1	6.7%
DEXALGIN	26 211	-0.0%	0.7%	0	11 245 235	1.1%	1.8%	0	3.8%
ESPUMISAN (ADULTS)	71 299	-0.8%	55.6%	-0.9	36 232 182	-0.1%	61.4%	-0.1	0.9%
ESPUMISAN BABY	23 028	3.9%	37.7%	-0.2	14 672 002	4.7%	50.6%	-0.1	4.4%
FASTUM	15 906	2.3%	1.0%	0	8 382 224	2.6%	2.3%	0	6.0%
IODOMARIN	48 924	3.1%	21.1%	0.2	9 664 436	1.2%	9.5%	0	2.4%
LIOTON	22 195	-3.1%	2.3%	-0.1	22 802 154	-3.6%	4.6%	0	0.4%
MEZYM	289 378	1.1%	27.1%	-0.8	44 732 355	0.6%	19.5%	-0.7	4.3%
MIG 400	132 964	0.7%	3.5%	-0.1	15 508 106	0.0%	2.5%	0	3.8%
PROSTAMOL	21 203	3.0%	18.0%	0.4	29 343 656	4.2%	18.7%	0.6	0.7%
RESPERO MYRTOL	10 228	7.4%	8.1%	0	4 753 975	6.6%	7.9%	0	7.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	497 446	-24.3%	5.3%	-0.3	98 872 806	-25.6%	4.9%	-0.4	-19.5%
DEXALGIN	125 262	-19.0%	0.7%	-0.1	53 648 115	-17.5%	1.9%	-0.2	-7.7%
ESPUMISAN (ADULTS)	336 051	-12.5%	56.7%	-0.6	172 180 989	-12.1%	62.6%	0.5	-11.5%
ESPUMISAN BABY	107 613	-10.3%	39.2%	0.9	67 424 622	-10.2%	51.8%	1.3	-12.4%
FASTUM	81 084	-10.5%	1.0%	0	42 286 626	-8.5%	2.4%	0	-6.8%
IODOMARIN	236 425	11.0%	20.7%	3.8	49 256 818	6.2%	9.8%	1.3	-9.2%
LIOTON	112 553	0.8%	2.4%	0.1	118 711 335	1.7%	4.7%	0.3	-5.0%
MEZYM	1 269 037	-19.2%	26.4%	-1.4	193 037 160	-20.4%	18.4%	-1.8	-15.0%
MIG 400	643 782	-7.6%	3.8%	0	76 185 236	-7.8%	2.7%	0	-7.7%
PROSTAMOL	103 714	-11.6%	18.3%	-0.1	144 326 267	-12.8%	19.6%	-0.1	-11.1%
RESPERO MYRTOL	56 986	-19.6%	7.5%	0.5	27 009 657	-20.4%	7.3%	0.4	-24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

---

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

RESPERO MYRTOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

---

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

---

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

---